At Color Theory, we work with homeowners to find the perfect color scheme that fits who they are.


"A color consultation is really more of a collaboration between you the homeowner and us the designers."

-Torlando Hakes, Founder & CEO



Our color consultation is fun and pain free.

Click Here to Purchase a Color Consultation appointment!

Click Here to Purchase a Color Consultation appointment!

We know what it's like to stand in front of the wall of endless color at the paint store and feel overwhelmed by all of the choices. It's paralyzing! That's why working with our professional color designer Torlando Hakes is so helpful. With a background in fine arts and a heart of a teacher he will sit down with you and together come up with a color scheme that suits your home. His passion for color is contagious! 

Color Choice is an Art

There aren't really any formulas or "a+b=c" models for picking colors in your home. Having a knack for color is something that's developed and honed in with time. Certain basic "guiding" principles can be applied but much of choosing a color for your home is deeply rooted in culture and personal taste. It's a little hard to describe, but when you know, you just know.

Our process

Typically color consultation appointments are held either at the time of the estimate or at a later date before we begin working on the project. You don't have to use our painters to complete the painting project but it is recommended because you can be sure that we are using the paint that's designed and formulate for the colors we are helping you choose. We use the best Benjamin Moore products because they are high quality products with great color and they are healthy for the environment.


Get to Know You

When we arrive at our scheduled appointment we first want to get to know you, your interests and some of you color preferences. Getting to know you better helps us to better serve you and it's one of the fun parts of our job! We're looking for basic ideas like "bright and bold" or "calming and neutral". We try to use words that are pretty universal.

Get to Know the Space

Next, we take a look at the space needing painted. There are many things to consider and we may ask a few questions. For example, "What is the space used for?", "What is the lighting like?", "Who uses the space the most?", "What furniture or art is staying and what is going?" We'll also ask whether you'll be painting the ceiling, walls and/or trim.



Work General to Specific

One of my favorite lessons I learned in art was to work general to specific. Think, Michelangelo, "there's a statue of David somewhere in the block, we just have to start chipping away". First, we might take on a big open space like an entrance, long hallway or big open living room. We'll take a look at a few "color families" and start to narrow it down to the family you like best.  Working General to Specific will come up again and again.

Building Connection

For most color schemes I like to find what I call a "Connecting color" or sometimes I'll call it the "Transition Color". This color is usually, but not limited to, a Neutral tone. Neutral colors are great because they allow for easy transition from room to room without making it difficult to look in different color families for satellite rooms. This color serves as a connection to other parts of the home.  Entrances, hallways and living rooms are often great places for Connecting Colors because those rooms are often the rooms we travel through to other parts of the house. The living room also serves as a landing and launching site for our daily activity and so having a neutral living room can be a great way to restore balance and recalibration in your home.


Lighting is a huge consideration for color in the home. Color is dynamic and over the course of the day different hues (colors) take on different personalities. Some color collections are designed to play with the shift in light while others are designed to contain it. We'll walk around to each part of the room and examine how the light interacts with the color, whether it's direct sunlight, indirect sunlight, artificial light, etc. Each light casts a different vibe and choosing the incorrect light will sometimes make you hate the color, but change the bulb and you instantly love it.

Artificial Light

Artificial Light

Direct Sunlight

Direct Sunlight

Indirect Sunlight

Indirect Sunlight


Developing a Scheme

Once we've picked a "connecting color" we'll then move around room by room keeping a finger on that first color.  For each room we'll work general to specific first looking at a few different options for the room. We'll hold up the color sample in different lights and then start to narrow down the options until we find the perfect color. I like to start with a smaller fan deck that's not so overwhelming.  But if we find that the limited choices are close but not quite there, then, I'll pull out the "big mama" and we can really hone in on the right color. We'll compare each color we pick to the other colors and make sure that they all work well together and with the connecting color. We'll often look at the color from the viewing point of other rooms so that we know it'll look good both while you're in the room and when you're walking into it. You might even feel excited to enter each room because you love the color so much!

The 60/30/10 Rule

You may hear me mention the 60/30/10 Rule at our appointment. This is an idea that helps you plan the colors of the entire room. 60% of the room should be one color.  This is usually the color of the walls. Then 30% is a supporting color. This can be found in furniture items, floor coverings and other medium sized items. Then the last 10% is the "pop". You can use throw pillows, candles and other small items as an accent color to give your room life. This is just a helpful tool, but some rules are just meant to be broken!

Key Terms

Here are a couple of terms that we'll use to describe color:

  • Hue - a color or a shade of color

  • Saturation - the degree of difference from gray (low saturation) to bold (high saturation) having the same lightness

  • Muted/Bold - low saturation vs. high saturation

  • Light/Dark - as related to hue or shades of color

  • Warm/Cool - warm colors are in the red/orange/yellow family, while cools are in the green/blue/purple family. Neutrals can also be tinted warm or cool depending on how much of either family is showing through.

  • Neutral - Neutral colors are usually earth tones like Off-whites, Grays and Beige.

  • Tint - refers to the pigment used to create different hues in paint.


Other Terms

We may also use words like "Monochromatic", "Analogous" or "Complementary Colors". These terms refer to the relationship between colors on the color wheel. Monochromatic are colors all in the same family but with different degrees of lightness and saturation. Analogous colors are shades of color next to each other on the color wheel. Complimentary Colors are colors on opposite ends of the color wheel. Using color combinations that fit within these relationships can help us simplify the process to coming up with a color scheme, but its ok to think outside the box.

After the Consultation Appointment

After we're done with the color consultation we'll send you a samples of your colors in the mail on larger sheets. That way you can hold them up and see what they look like at different times of the day. Then when we receive your payment for materials we'll have the paint delivered to your doorstep! After that, our talented crew of painters will start to work their magic!


Call 877-804-2652 for More Info

To Schedule a Color Consultation fill out the form to the right and we'll contact you as soon as possible to schedule a time for an appointment. Color Consultations are a fun and easy way to pick the right colors for your home. As a bonus, we'll provide an estimate for painting so you can plan your painting project with a Color Theory Team.